ootra | Where wine lives.

Where
wine lives.

ootra is a online marketplace connecting independent winemakers with passionate restaurateurs in real time. With ootra you can discover the rarest, small batch weird and wonderful wines on your own terms.


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We’re returning independence to the independents.

ootra is a marketplace (disguised as an app) linking independent winemakers with passionate restaurateurs in real time. Inside, the little guys stand shoulder to shoulder at the tasting table – empowered to speak freely, trade and discover together. And because this community is built on authenticity, not volume, wine’s language flows uninhibited.

For many of us, traditional distribution networks keep the sweet buzz of excitement boxed up for too long. By getting bottles out of warehouses and onto wine lists, we can redefine how wine is shared and bring the power home to where the passion lies.

Visit dozens of wineries on your five-minute break.

See benefits for trade.

Take your cellar door-to-door, without leaving the vineyard.

See benefits for wineries.

Some of our wineries.

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